Bollcoin, October 26: Citing people familiar with the matter, Jiemian News reported that QuestMobile data shows Tencent's Lüpaopao short drama mini-program reached 143 million monthly active users as of August. Weekly active users in the first week of October were 89.68 million, up 44.1% from the first week of September. About three months after its official renaming in July, weekly actives have approached 90 million. DataEye monitoring shows that from October 1 to 7, Lüpaopao short drama placed a total of 43,000 creative assets, with average daily placements up 57% from the week before the holiday. The growth mainly comes from fully replacing the original "Short Drama" mini-program entry and from traffic support within the WeChat ecosystem, including WeChat Channels. Hongguo Short Drama currently leads the sector with a free standalone app model.